Challenge: Lack of confidence that Marisha’s sales page was bringing in the right prospects for her membership, or that her onboarding sequence was giving them the ah-ha’s they needed to retain them.
Solution: Evaluated existing funnel to identify gaps where existing subscribers could better be educated. Identified leaks where existing members could better be nurtured. Built a roadmap for where copywriting could enhance the funnel to increase membership numbers over the long term.
Wrote copy for:
- Copywriting roadmap
- Long-form sales page
- Onboarding email sequences, including but not limited to: webinar show-up + follow-up sales sequences, free trial onboarding, new member onboarding, referral sequence
Results:
- After the optimized sales page was published, the number of sales page visitors converting to free trials jumped from 4.1% to 15.4% in the first month
- Paired with the new onboarding sequence, Marisha’s month-by-month retention increased by 14%
- The final day of our first stand alone email campaign incorporating voice-of-customer research doubled her best sales day, ever
- The research summary + copywriting roadmap are still in use for support with ongoing copy and content creation
