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Channel: Projects – Sara Frandina
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Coaching Pro

Challenge: Brand new website theme targeted toward coaches. Robust features that needed to be put in context of that market. Three package options. Solution: Spoke with developers and potential...

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Cactus Collective

Challenge: Bring a new service to market: destination wedding packages for couples who want a Vegas desert wedding — and productize it as much as possible to make it run smooth. Solution: Evaluate the...

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Digital Nomad Roadmap

Challenge: First time course launch. Clear idea on what the course was built for, but not on how to position it to the people who needed it most. Solution: Dug into the duo’s audience to find their...

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Trill A.I.

Challenge: Booming SaaS startup out of Raleigh, N.C. Very technical topic (artificial intelligence in financial services). Needed clear way of communicating value prop. Solution: In-depth research,...

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Inspired! retreat

Challenge: First live event held by the Innovation & Creativity Institute. Targeted toward corporate professionals and highly ambitious individuals feeling burnt out creatively. Target was aware...

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Flourish with Facebook Ads

Challenge: Brand new course launch for a relatively new business. Extensive launch funnel. Brought on a copywriter late in the game. Solution: Identified the segments of Monica’s audience that needed...

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SLP Now

Challenge: Lack of confidence that Marisha’s sales page was bringing in the right prospects for her membership, or that her onboarding sequence was giving them the ah-ha’s they needed to retain them....

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The Speaker You’re Meant To Be

Challenge: New program; big goals. Michelle wanted to attract leads and sell out her group program with clear messaging, using what’s been learned in the past + taking into account future goals for...

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The Movement

Challenge: Successfully launch The Movement membership, first with a soft launch to existing customers, then to a wider audience of new fans and followers. Support the ongoing success of The Movement...

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DesignYou

Challenge: The existing sales page for Tobi’s signature program lacked a clear promise — leading to low conversion rates from visitors to paying customers, and a high rate of abandons. Solution:...

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Tend

Challenge: Mara knew the value of Tend, but felt too close to communicate it. Never having hired a copywriter before, she came to me seeking support in hitting her highest launch goal yet. Solution:...

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Make It Happen

Challenge: With 14 years in the coaching business, Jennie wanted to serve more people with her magic. Sure she was only capable of half-ass launches, she came to me to build an epic launch strategy...

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